High school entrepreneurs' curious to what can change the fishing world. How could it be made better, more enjoyable, and catch more fish? FishIT Bait Company was developed to achieve and answer these questions and goals!

Making bait after bait, color after color, we set sail with a goal of making sure our lures caught more than small fish and one fish with a single lure. We wanted the durability to last and with some testing we have achieved that goal.

After a lot of time of testing and research, we were finally ready to set sail on the water. Testing everything we had. Fish after fish, more bigger than small, we knew we have done it.