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These versatile soft plastics work in any water condition, from murky lakes to clear streams, and trigger strikes. Stock up now while supplies last.\u003c\/p\u003e","brand":"FishIT Bait Company","offers":[{"title":"Default Title","offer_id":50730674192616,"sku":"CT10-FLMG","price":5.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0704\/6941\/9240\/files\/9_27_20268_37_20PM.png?v=1790559453"},{"product_id":"6-ar-assault-worm-fall-magic","title":"6\" AR Assault Worm - Fall Magic","description":"Dominate any fall waterway with the 6\" AR Assault Worm in exclusive Fall Magic. This seasonal colorway delivers high visibility in murky water, clear pools, and everything between. Proven soft-plastic design produces lifelike action that triggers aggressive strikes year-round. 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Stock up before this seasonal color disappears.","brand":"FishIT Bait Company","offers":[{"title":"Default Title","offer_id":67709869818088,"sku":"SW10-FLMG","price":5.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0704\/6941\/9240\/files\/9_27_20268_50_28PM.png?v=1790560258"},{"product_id":"7-rocket-worm-fall-magic","title":"7\" Rocket Worm - Fall Magic","description":"The 7\" Rocket Worm in Fall Magic is your go-to soft plastic for autumn fishing. Its vibrant seasonal colorway stands out in cool-water conditions when bass are feeding aggressively before winter sets in.\u003cbr\u003e\u003cbr\u003eRig it your way—shake it on a shaky head for finesse presentations, drag it slow on a Texas rig through cover, or work it on a Carolina rig for deeper structure. The proven 7\" profile delivers realistic action whether you're flipping, pitching, or casting open water.\u003cbr\u003e\u003cbr\u003eStock up now while Fall Magic is available. This limited-time color won't last long, and having multiple rigs ready means you can match conditions throughout the day without tying on the water.","brand":"FishIT Bait Company","offers":[{"title":"Default Title","offer_id":67710762778856,"sku":"RW10-FLMG","price":5.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0704\/6941\/9240\/files\/9_27_20268_46_54PM.png?v=1790560027"},{"product_id":"7-curly-tail-worm-plum-candy","title":"7\" Curly Tail Worm - Plum Candy","description":"Dominate fall bass season with the 7\" Curly Tail Worm in exclusive Plum Candy—a limited-time seasonal color built for finesse presentations in any water condition. The lifelike curly tail creates natural action that triggers strikes even when bass are cautious. Perfect for flipping, pitching, or dragging around cover. Stock up while supplies last—this premium fall edition won't be around long.","brand":"FishIT Bait Company","offers":[{"title":"Default Title","offer_id":67711451660520,"sku":"CT10-PCDY","price":5.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0704\/6941\/9240\/files\/9_27_20268_38_11PM.png?v=1790559506"},{"product_id":"5-stick-worm-plum-candy","title":"5\" Stick Worm - Plum Candy","description":"\u003cp\u003ePerfect for fall fishing, this limited-time Plum Candy 5\" stick worm delivers versatility across any water condition. Rig it your way—Texas, Carolina, wacky, or weightless—and watch fish respond to its natural action and seasonal coloring. Stock up on this seasonal edition before it's gone.\u003c\/p\u003e","brand":"FishIT Bait Company","offers":[{"title":"Default Title","offer_id":67711656263912,"sku":"SW10-PCDY","price":5.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0704\/6941\/9240\/files\/9_27_20268_51_33PM_e98b37c5-492b-433d-895b-00cf5ff1c088.png?v=1790560429"},{"product_id":"7-rocket-worm-plum-candy","title":"7\" Rocket Worm - Plum Candy","description":"\u003cp\u003eMaster the art of finesse fishing with the 7\" Rocket Worm in Plum Candy — our exclusive fall seasonal edition. This versatile worm excels in any water condition, giving you the edge when bass demand a subtle presentation. Rig it weightless on a drop shot, Texas rig it, or work it on a shakey head — the possibilities are endless. The lifelike action and proven color profile trigger aggressive bites year-round. Limited time availability, so stock up now before this seasonal favorite is gone.\u003c\/p\u003e","brand":"FishIT Bait Company","offers":[{"title":"Default Title","offer_id":67711883084008,"sku":"RW10-PCDY","price":5.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0704\/6941\/9240\/files\/9_27_20268_47_47PM.png?v=1790560091"},{"product_id":"6-ar-assault-worm-plum-candy","title":"6\" AR Assault Worm - Plum Candy","description":"Fall is here, and stubborn bass demand a lure that delivers. The 6\" AR Assault Worm in Plum Candy is a limited-edition seasonal color built to trigger strikes when conditions are tough and fish are finicky.\u003cbr\u003e\u003cbr\u003eThis versatile worm works in any water condition—murky or clear, shallow or deep. Its proven action and realistic profile make it the go-to choice when standard presentations fall flat. Whether you're pitching to cover or dragging the bottom, the Plum Candy finish cuts through the noise and gets noticed.\u003cbr\u003e\u003cbr\u003eThis is a limited-time release. Stock up before the season closes and make sure you're ready when the bite gets real.","brand":"FishIT Bait Company","offers":[{"title":"Default Title","offer_id":67712006619368,"sku":"AW10-PCDY","price":5.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0704\/6941\/9240\/files\/9_27_20268_23_10PM.png?v=1790558604"},{"product_id":"6-ar-assault-worm-apple-cider","title":"6\" AR Assault Worm - Apple Cider","description":"\u003cp\u003eDominate the fall bite with the 6\" AR Assault Worm in Apple Cider—a seasonal color designed to trigger strikes in tough conditions. Whether the water is murky, cold, or just plain finicky, this proven profile works when other baits fall flat. Stock up now while this limited-time color is available. Versatile, the Assault Worm delivers the action you need when conditions are challenging. Don't miss out—grab yours before supplies run low.\u003c\/p\u003e","brand":"FishIT Bait Company","offers":[{"title":"Default Title","offer_id":67712418676968,"sku":"AW10-ACDR","price":5.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0704\/6941\/9240\/files\/9_27_20268_19_31PM.png?v=1790558379"},{"product_id":"5-stick-worm-apple-cider","title":"5\" Stick Worm - Apple Cider","description":"When the bite gets tough, trust the 5\" Stick Worm in Apple Cider. This fall seasonal favorite delivers the finesse action that triggers strikes in any water condition—clear or stained, shallow or deep. The natural profile and subtle coloration appeal to selective feeders when other lures fall short.\u003cbr\u003e\u003cbr\u003eRig it Texas-rigged for cover, wacky-rigged for suspended fish, or on a drop shot for precision presentations. Versatile enough for endless rigging options, this worm adapts to your strategy. Limited time availability makes now the perfect moment to stock up before the season shifts.","brand":"FishIT Bait Company","offers":[{"title":"Default Title","offer_id":67712583303400,"sku":"SW10-ACDR","price":5.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0704\/6941\/9240\/files\/9_27_20269_17_45PM.png?v=1790561875"},{"product_id":"7-rocket-worm-apple-cider","title":"7\" Rocket Worm - Apple Cider","description":"Fall's here—stock up on the 7\" Rocket Worm in Apple Cider, a limited-time seasonal color designed to trigger bites when conditions get tough. This finesse-style worm works in any water condition, giving you more opportunities to land catches during slower periods. The natural apple cider hue mimics seasonal forage and entices fish when they're selective. Don't miss out—grab them while they're available.","brand":"FishIT Bait Company","offers":[{"title":"Default Title","offer_id":67713087733992,"sku":"RW10-ACDR","price":5.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0704\/6941\/9240\/files\/9_27_20268_45_54PM.png?v=1790559970"},{"product_id":"7-curly-tail-worm-apple-cider","title":"7\" Curly Tail Worm - Apple Cider","description":"\u003cp\u003eFall brings aggressive feeding. The 7\" Curly Tail Worm in Apple Cider mimics natural baitfish movement in any water condition—clear, stained, or murky. This finesse option works year-round but shines during seasonal transitions when fish key on smaller profiles. Versatile rigging on jig heads, Texas rigs, or drop-shot setups makes it an essential backup lure. Limited seasonal colorway—stock up before it's gone.\u003c\/p\u003e","brand":"FishIT Bait Company","offers":[{"title":"Default Title","offer_id":67713368785128,"sku":"CT10-ACDR","price":5.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0704\/6941\/9240\/files\/9_27_20268_35_35PM.png?v=1790559349"},{"product_id":"7-curly-tail-worm-pumpkin-craw","title":"7\" Curly Tail Worm - Pumpkin Craw","description":"\u003cp\u003e7\" Curly Tail Worm in Pumpkin Craw—a fall seasonal color designed for finesse presentations that trigger bites in any water condition. The natural craw pattern mimics natural prey and works year-round, but this limited-time seasonal offering is perfect for autumn fishing. The curly tail delivers subtle action that attracts with minimal weight. Stock up now while this color is available—seasonal shades move fast and won't be restocked once the run ends.\u003c\/p\u003e","brand":"FishIT Bait Company","offers":[{"title":"Default Title","offer_id":67714480177384,"sku":"CT10-PMCR","price":5.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0704\/6941\/9240\/files\/9_27_20268_39_23PM.png?v=1790559577"},{"product_id":"6-ar-assault-worm-pumpkin-craw","title":"6\" AR Assault Worm - Pumpkin Craw","description":"\u003cp\u003eDominate fall fishing with the 6\" AR Assault Worm in exclusive Pumpkin Craw—a seasonal color that matches natural prey during autumn transitions. When the bite turns tough and fish get selective, this finesse worm delivers. It's realistic crawdad profile and subtle action work in any water condition, from murky depths to clear lakes. Limited-time seasonal release. Stock up now before supplies run out.\u003c\/p\u003e","brand":"FishIT Bait Company","offers":[{"title":"Default Title","offer_id":67714571239656,"sku":"AW10-PMCR","price":5.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0704\/6941\/9240\/files\/9_27_20268_25_10PM.png?v=1790558724"},{"product_id":"7-rocket-worm-pumpkin-craw","title":"7\" Rocket Worm - Pumpkin Craw","description":"\u003cp\u003eThe 7\" Rocket Worm in Pumpkin Craw is your go-to finesse bait for fall fishing. This limited-time seasonal color matches natural crawdad patterns that trigger aggressive strikes across any water condition—from clear lakes to stained rivers. The realistic profile and subtle action work year-round, but autumn's cooling waters make Pumpkin Craw an irresistible color to bass. Stock up now while this seasonal color is available. Catch more this season with a proven finesse worm that delivers results when it counts.\u003c\/p\u003e","brand":"FishIT Bait Company","offers":[{"title":"Default Title","offer_id":67714760409320,"sku":"RW10-PMCR","price":5.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0704\/6941\/9240\/files\/9_27_20268_48_44PM.png?v=1790560135"},{"product_id":"5-stick-worm-pumpkin-craw","title":"5\" Stick Worm - Pumpkin Craw","description":"\u003cp\u003eCatch more with 5\" Stick Worm in Pumpkin Craw—a fall seasonal favorite that triggers aggressive strikes in any water condition. This versatile bait adapts to endless rigging options, from Texas rigs to drop shots, giving you flexibility to match your presentation. Limited-time stock available. Don't miss out—order now and load up for the season ahead.\u003c\/p\u003e","brand":"FishIT Bait Company","offers":[{"title":"Default Title","offer_id":67715319759080,"sku":"SW10-PMCR","price":5.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0704\/6941\/9240\/files\/9_27_20268_52_22PM.png?v=1790560356"}],"url":"https:\/\/fishitbaitcompany.com\/collections\/worms.oembed?page=2","provider":"FishIT Bait Company","version":"1.0","type":"link"}